From the Quaint Home of Susan Woods
Our video is finished and up on our site for you to enjoy. You may noticed the gorgeous pieces of jewelry worn by our model in the video. Most of the pieces we pulled from our good friend Susan Woods. Susan is not just a jewelry boutique. Her collection of jewelries are carefully selected and collected throughout the years. She works privately (by appointment only) with clients from her quaint home in Silver Lake.
Jewelry by Susan Woods
In between returning and pulling more jewelries for our shoots and pop up shop parties, Susan and I got to enjoy our coffee and chat a little…
Lolo: Can you tell us a little bit about “Susan Woods”?
Susan: A “little” something…hmmm…not much for making long stories short, but I’ll do the best I can! I’m one of those new age baby boomers…you know where the new 60 is the newer 40…or less, LOL — a CA native from inner city L.A., I revel in old school traditional ideas and ethics, but at the same time, embrace an eclectic “stupid funky, fresh” lifestyle enjoyed with my husband, Darryl (a musician) and our two chow chow dogs, Boomer and Ja Ja.
With a degree in Journalism, that catapulted my business career in Human Resources management. I’m a classic victim of the “Peter Principal.” (Essentially looking to downsize my working world and recapture my “original self.”) Doesn’t everyone?
Susan Woods, in her garden
Lolo: Tell me about your services and your jewelry selection…
Susan: I’m multi-tasking these days & currently on a maiden voyage of brokering an eclectic collection of contemporary & vintage jewelry. My goal is to offer well made, top brand pieces at a substantial discount ( between 30 to 65% below retail), starting with private home “salon” parties. The pieces are one of a kind in my collection, I don’t buy in duplicates, so if you love it, buy it! Ultimately, my goal is to develop a loyal following that look to me as their retained jewelry/accessory virtual stylist. After jewelry, next step is handbags!
Lolo: What is your philosophy in pairing jewelry pieces with outfits?
Susan: I do have some basic “goddess” rules:
#1 – I don’t like matchy – matchy, rather I enjoy wearing pairings that surprise. (Love to wear glamour drops with jeans)
#2 – In the days of more is more, that’s OK, but I prefer less is more, but that “less” should be a stand-out SPECTACULAR piece. If you are wearing the right necklace or ears, that’s all you need…girls, please don’t put them together! Ugh!
#3 – Very important now: If you’re going to invest in a jewelry piece, make sure something you can hand down with pride and that your future grandchildren will think it’s cool…that’s what you call a CLASSIC!
#4 – And most importantly, if it goes with black, or white T-shirt and jeans or (my fave), leopard…it works no matter what! LOL!
Lolo: What pieces are you drawn to the most?
Susan: I love organic shapes, architectural designs, and surprisingly small classics (baby boomer, remember?) Sophisticated stone drops for earrings, classic but not fussy. Love striking, yet simple. And It MUST be of high value at discount prices…nothing excites me more than a $80 purchase that retails for $300!
Lolo: Where can people buy your jewelry selection?
Susan: I currently display a rotating sample collection of about 30 pieces on consignment at a local boutique in Los Feliz, Half Off Clothing. My collection changes every 3-4 weeks and then showcases another selection. Half Off Clothing sells great parings with my jewelry at discount prices as well. They are located at 1748 No. Vermont Ave, L.A. 90027, (323) 665-1526, open 7 days a week.
Lolo: How do people contact you?
Susan: I am currently working on a retail website (more later). Until then, I can be contacted directly at woodssusan7@aol.com or (310) 359-0937.
Thank you Susan, been so great working with you! Love your pieces. Until next project…
love,
L